Today Marriott International is the true all-round champion in the sector: it is the world leader in terms of number of rooms, profitability and business value. The world's No. 2 is another American champion, Hilton Worldwide. Behind the two American champions, the world No. 3 in terms of EBITDA is the French company Accor.
Top 20 Hotel groups by number of rooms as of january 2020
Behind the two American champions, the world No. 3 in terms of EBITDA is the French company Accor. This puts its fall to 7th in the world in terms of room supply, linked to the explosion of Asian operators, into perspective, because in terms of profitability and performance, the Frenchman remains the first challenger behind Marriott and Hilton. It is ahead of another European player, the British company IHG. The latter remains 4th in the world in terms of both EBITDA and enterprise value.
While the Indian company OYO has now climbed to second place in terms of room supply, the situation is quite different in terms of profitability and enterprise value. The top 3 is made up of asset-light players with strong brands that resonate worldwide with business and leisure customers.
Top 10 Hotel Groups by Entreprise Value / Rooms
Source : MKG